During an interview for the E3 2018 of the American portal IGN.com with Reggie Fils-Aime, the president of Nintendo of America provided further information on the film dedicated to Super Mario, in addition to the news related to partnerships in the entertainment.
Reggie also said that “certainly our focus from Nintendo’s point of view as well as collaborating with a successful partner like Illumination is to make sure that what is created is something that both fans will love, as well as being an excellent introduction to people who are not familiar with the world of Mario. “
Regarding the other partnerships, Reggie said that “it is as if consumers all over the world are smiling through our intellectual property, basically we do it in four ways, we do it with a cell phone. license with other companies [like Kellogg’s] We have other types of entertainment, as an industry where we place Universal Studios and Illumination, then we have our own video game business, which is a key part of our strategy. “
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