Since the launch of last year, for a matter of journalistic and non-simplification, we talked about the Xbox Game Pass as the Netflix of video games.
In fact, there were so many points in common between the Microsoft gaming platform on demand and the entertainment service based on cinema and TV series, primarily the possibility to enjoy a monthly payment of a library in continuous content expansion.
At Redmond, however, this definition does not seem to please and, in an interview with GamesIndustry International, chief marketing officer Mike Nichols explains why.
“I prefer not to use the definition ‘Netflix of video games’ because there is so much difference between the two models.In gaming, once you play a title, there may be post-sale monetization mechanics. this is not the case, and there are many other potential differences, “explained Nichols.
“But this notion of a subscription model that coexists with a direct purchase model, giving consumers the possibility to choose one model instead of another or making a mix of the two, seems to us much more consistent than with other forms of entertainment” .
An interesting point of view, that of Microsoft, which at this point reserves – with its streaming service now being processed – to embrace another model, with a technologically different proposal and more demanding than the current one. What do you think about it?