The success achieved with the year of Shadow may have opened the doors to a new marketing strategy for the most famous blue hedgehog franchise in video games. Takashi Iizuka, head of Sonic Team, has in fact expressed the desire to replicate this formula every year, dedicating each period to a different character from the Sonic universe. Last year’s initiative, which saw Shadow the Hedgehog as the absolute protagonist, was conceived to prepare the ground for the release of Sonic the Hedgehog 3 in cinemas and the launch of the Sonic x Shadow Generations video game.
During an interview at the Brasil Game Show held earlier this month, Iizuka explained his future vision for the brand. \