Samsung continues consistent in its strategy of promoting Galaxy S9 which provides, without going too far around, the teasing against the competitor iPhone X Apple.
After a first provocative video and the words arrived during the keynote, we talked some time about a second spot, which mimics the “notch” that characterizes the design of the iPhone.

Now, it’s time for a new video, which this time jokes about Genius assistants at the Apple Store, showing the muted reaction of one of them when a client points out that downloads are faster on his Samsung Galaxy S9 than on the his iPhone X.

 

Apple has never wanted to respond directly to these advertising provocations and is likely to continue not to do so in the future. How do you think this strategy of Samsung?