The story of PlayStation Portal represents one of Sony’s most surprising commercial successes in the gaming accessories market. 2024. \ r \ nsecondo the data of GFK Entertainment, processed by Era, PS Portal has sold 143,845 units in the United Kingdom, positioning themselves as a sixth more sold accessory in terms of volume, but first ever by turnover generated. When Sony announced this portable device dedicated to the streaming of PS5 games, the community reaction was warm, if not openly skeptical. With a sales price of £ 199.99 in the United Kingdom, PS Portal generated higher revenues even than the Dualsense controllers, which while dominating the ranking of units sold, have a price oscillating between £ 40 and £ 60 depending on the promotions. The unexpected interest of consumers has been found, the company has increased promotional investments with advertising campaigns dedicated to PS Portal and has gradually improved the functionality of the device. This continuous evolution approach has allowed the product to expand its utility base beyond initial early adopters.