The president of Xbox, Sarah Bond, wanted to put an end to the speculation that had spread in recent months regarding an alleged abandonment of the console market by Microsoft. In an interview with Variety on the occasion of the launch of the new ROG Xbox Ally portable device, Bond stated bluntly that the company is actively developing next-generation hardware. A confirmation that comes at a delicate moment for the Redmond giant, grappling with strategic choices that have raised quite a few questions among enthusiasts.
Rumors about Microsoft’s possible withdrawal from the home console industry had gained traction on social media shortly after the announcement of the Xbox Game Pass Ultimate price increase. The timing had given rise to legitimate doubts: on the one hand the company launched the slogan \