Nintendo secure: Switch a success thanks to clarity in communication, as opposed to Wii U

Throughout its life cycle, Nintendo Wii U has lived in confusion: many of the consumers who had loved Nintendo Wii had not even grasped that they were facing a new console (thanks to the name) and Nintendo itself never succeeded, in convincing way, to highlight the peculiar characteristics of his console.

On the contrary, things have been much better with Nintendo Switch. To report it is Reggie Fils-Aime, president of Nintendo of America, according to which the effectiveness of the Kyoto home in the communication has made consumers understand what is the identity of Switch, convincing them of the value of the product.

“We are living a very positive moment, it is wonderful. We also know that things can change quickly in this business. What we managed to do with Switch is a number of very important things. First of all, we were incredibly clear about the positioning of the product. Why should you buy this device? Well, because you can play these great content, anywhere, anytime and with anyone. Try to tell me what the Wii U’s purpose was in ten words or less. We were not equally incredibly clear, “explained the president.

The numbers are certainly right to the president: Nintendo Switch has put together an installed base of about 18 million in its first year of life, obtaining critical acclaim for its most prominent games (such as The Legend of Zelda: Breath of the Wild and Super Mario Odyssey).

Source: Nintendo Life

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