Masahiro Sakurai, legendary game director of Super Smash Bros. and creator of Kirby, reiterated his philosophy: video games should speak for themselves, without the spotlight shining too much on the developers.
In an interview with the Japanese magazine Game*Spark, the designer explained why he prefers to keep a low profile despite decades of success in the gaming industry. A position that takes on a particular flavor in the era of streamers and content creators, where brand customization has become the norm.
The statement comes in conjunction with the release of a biographical manga about his career, a project that initially seemed at odds with his secretive nature.
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