Gameloft , leader in the development and distribution of mobile games, announced an agreement to acquire FreshPlanet, the developer of SongPop , Â smartphone music quiz.
Founded in 2009 in New York, FreshPlanet has become a phenomenon of the industry thanks to SongPop and SongPop2, the two biggest musical quiz winners of numerous awards including the prestigious BAFTA for Best Online Game.
In these social games, users must guess the song title of the music clip that is shown to him. Since launching, SongPop has recorded over 100 million downloads and has helped digital sales of millions of singles.
” FreshPlanet is unrivaled among music trivia, its smartphone games have a broad and passionate audience and are developed with a skill and a passion that is exactly what we represent.This union was a natural step. to the creativity of FreshPlanet, we see great opportunities for creating new ways to have fun and for strengthening our presence in North America “, said Stéphan Rouseel, Chairman and Chief Executive Officer of Gameloft.
“We are thrilled to welcome FreshPlanet into the Gameloft family and support it on its journey to new and even more ambitious projects.”
“We are proud to be able to work and side by side with Gameloft, a leader in the mobile gaming industry with so many hit titles “, added Mathieu Nouzareth, FreshPlanet’s Chief Executive Officer.
” Our experience in developing engaging and monetizing quizzes, and Gameloft’s global approach, as well as its expertise and its massive audience are the perfect recipe for dominating the category of pop culture trivia on mobile “.
