The unsuspected The Pokémon Company seems to want to embark on the most controversial market of the moment, the one made up of NFTs, blockchain and metaverse.
Is it time for mainline games (such as Scarlet and Violet that you find on Amazon) to enter the exclusive digital content market?
Sector that, despite the warnings of the developers about the risks of these projects, seems to be increasingly attractive for companies.
Including Square Enix which, despite disappointed expectations, does not give up and continue to wait for the arrival of the NFTs.
The Pokémon Company seems to be the next company that will attempt the feat of making NFTs profitable, and not only, in the gaming world.
At least according to what is requested by a job advertisement (via VGC), whose skills veer towards crypto-content and beyond.
The company is looking for someone with experience in blockchain, NFT, and the metaverse via LinkedIn, along with other skills.
The role is described as “instrumental” by the company’s President and Corporate Development Office. An office whose responsibilities include advising The Pokémon Company president Tsunekazu Ishihara and the executive leadership team on the company’s long-term strategic direction.
The candidate will be responsible for “leading the identification, evaluation and execution of investments, strategic projects and partnerships” to support the long-term growth of the company and “monitoring and evaluating technology and market players and trends in gaming, media and entertainment.”
To do this requires, according to the description again, “a deep knowledge and understanding of Web 3, including blockchain and NFT technologies, and/or the metaverse”.
It is probable that The Pokémon Company at least just wants to experiment in this sector, and it is not said that there are any projects in this sense in the offing. We hope that GameStop’s splash can help change the company’s mind.
And that he can concentrate on more appropriate things like… the sequel to Detective Pikachu which seems ever closer.