Last December we reported the news of the acquisition of Shazam by Apple. The House of Cupertino had gotten his hands on the app for the recognition of songs for mobile platforms with a large investment, amounted to 400 million euro well. Since the spread of the news of the acquisition, experts were divided between those who believed the investment spurred by Apple’s will to promote, through Shazam, your Apple Music, and whobelieved that the House of the Apple wanted to get their hands on the data of users of Shazam. According to analysts, both options are equally likely.

Data and Apple Music Business Insider reported head count at the same malawana on its pages the discussion by Mark Mulligan, analyst at DN Capital. According to the expert, it is important to note that “Shazam is counting on 150 million monthly active users, approximately between 300 and 400 million unique users per year. If convert between 1 and 5%These users as new users of Apple Music, you realize that the investment made by Apple pays for itself. “
If, indeed, these users joined Apple’s Music community, we would speak of a given between 1.5 and 7.5 million people to stream music signed by Apple.

On the other hand, however, the House of Cupertino also knows how important it is to know its potential consumers: “even the data learned from Shazam will be an important asset. When you open the appShazam to identify a song, you can have your streaming through services such as Apple’s Music, or others like Amazon Music or Spotify. This lets you see clearly how people are using these other services. It is an open window on billions of data about users that use Spotify, Amazon and Deezer using Shazam, is something that has some value, “added the expert.

We’ll see if, in the near future, we’ll see actually increasedTom was appointed Deputy CEO following HNA’s acquisition of TIP Trailer Services in 2013.