Snap chat prepares to bat for number of users Instagram and Facebook, in connection to users ranging from 12 to 17 years and 18 to 24 years.

Indicates a search by Emarketer, according to which, in particular, those who grew up on the social network of Mark Zuckerberg will pass to Snapchat because in search of a tool from more immediate communication skills.

“We saw teenagers and pre-teens, navigate to Snapchat and Instagram. […]Both platforms have found success with this segment of the population, through the use of visual content to communicate, “said analyst Oscar Orozco.

The expectation is that Snapchat reaches 15.8 million users against 14.5 million (-3.4%) of Facebook in the 12-17 range. Numbers for the first time in decline due to Zuckerberg, where American-based Instagram grew by 23.8% per month, which for now prefer not to comment.