In the heart of the Emilian Motor Valley, where the roar of engines has always been intertwined with Italian mechanical excellence, an unexpected union is about to be born that promises to conquer different generations of enthusiasts.
The Tecnopolo Officine Reggiane in Reggio Emilia is preparing to host a creative fusion between the world of automotive and that of brick construction, thanks to the new edition of the Cinematic Motor Fest which has decided to broaden its horizons.
This year, alongside traditional film screenings and events dedicated to motoring history, two entities will make their debut which will transform the event into a completely new experience.
The Reggio Emilia event, which for years has celebrated the visceral relationship between cinema and motors, welcomes for the first time Il Mattoncino Colorato di Reggio Emilia and Mattel Brick Shop, two protagonists of the construction sector who will bring to the festival an offering structured between exhibitions, workshops and commercial previews.
The choice is not random: the link between brick modeling and automotive passion has represented for decades a generational bridge capable of uniting children, parents and collectors in a universal language made of creativity and engineering precision.
The Mattel Brick Shop stand presents itself as a true temple of miniature car collecting. The brand has chosen Reggio Emilia to preview its most prestigious lines: the Speed Series, designed to reproduce the most iconic racing cars with a level of detail that will satisfy even the most demanding eyes, the Elite Series, dedicated to enthusiasts looking for complex construction challenges and faithful reproductions of real automotive engineering and finally the Premium Series, the flagship line aimed at pure collectors, with special editions and luxury models that elevate the construction experience to an art form exhibition.
To make it easier for visitors, Mattel has set up an info point where it will be possible to consult complete catalogs and collect information material on all existing and upcoming sets. The icing on the cake, while stocks last, exclusive gadgets will be distributed to all those who visit the exhibition space.
The local soul of the festival instead finds expression in the participation of Il Mattoncino Colorato di Reggio Emilia, a company from Reggio Emilia that represents territorial excellence in the sector. Their presence is divided into three complementary directions, with the aim of actively involving the public rather than limiting themselves to passive use. The center of their proposal is made up of free creative workshops, designed especially for Sunday when families will be larger.
The practical experience is accompanied by an exhibition of MOC, or My Own Creations, original works entirely made of LEGO bricks that interpret the automotive world in a creative key. From faithful reproductions of legendary cars to creations of pure imagination, the exhibition will demonstrate how bricks can become a tool for artistic expression.
For those wishing to extend the experience beyond the confines of the festival, Il Mattoncino Colorato di Reggio Emilia will provide a well-stocked sales area. The offer will allow visitors to transform the inspiration received during the workshops into projects to be carried out comfortably at home.
This double presence in the world of bricks fits perfectly into the overall program of the Cinematic Motor Fest, which also this year offers a calendar full of events. Among the key events is the first Italian screening of the documentary
