While Playstation celebrates its thirtieth anniversary, Reebok has decided to pay homage to this goal with an exclusive collection that transforms the iconic brand sneakers into a real tribute to the console that has revolutionized gaming. This partnership does not only represent a commercial operation, but a journey through time towards an era when the grunge dominated the playlists, the young people spent the afternoons in front of the TV and the world seemed to open infinite possibilities through a dial-up modem.
The creative strategy behind this collaboration aims directly to the emotional heart of a generation. \