A new chapter opens in the history of entertainment when two giants in the sector decide to join forces again. Mattel, Inc. and Warner Bros. Discovery Global Consumer Products have announced a multi -year global partnership that will report the DC Comics universe in the portfolio of the famous toy company.
The agreement, which will enter into force in the second half of 2026, grants Mattel global rights to develop and market a wide range of products inspired by DC characters, marking a significant return after years of separation between the two brands.
The collaboration embraces the entire DC narrative universe, including icons such as Batman, Superman, Wonder Woman, Joker and Harley Quinn. This strategic move will allow Mattel to create action figures, playsets, accessories, products for role -playing and collectibles for adults, exploiting a cultural heritage that has shaped generations of fans all over the world.
In the landscape always in evolution of the toy market, a significant change is looming on the horizon for fans of the world DC Comics. Mattel, the giant of the playful industry and historical competitor of LEGO, recently announced that he has obtained the global license rights for the development of products based on DC characters, including Batman, Superman and Wonder Woman.
The agreement, which will become operational in the second half of 2026, represents a return to the origins for Mattel, which will again be able to bring action figures, playsets and collections for adults inspired by the most iconic superheroes and villains of the DC universe to consumers, playsets and collections.
While the first Mattel Brick Shop buildings dedicated to adults, concentrated on the Hot Wheels brand (we talked about it in our article) are making their appearance on the shelves of the shops after the pre-orders phase on the main platforms and marketplace, the company already looks to the future with this strategic expansion.
The press release, issued on February 27, leaves no doubt about the amplitude of the agreement, which specifically includes characters such as Batman, Superman, Wonder Woman, Joker and Harley Quinn, potentially opening the doors to a universe of creative possibilities.
Nick Karamanos, Senior Vice President of Entertainment Partnerships of Mattel, expressed great enthusiasm for this goal:
It is an incredibly important milestone to welcome DC again to Mattel. We can’t wait to use our Mattel Playbook approach to the brand management, the design of the product and to innovation to give life to popular DC characters through all channels. This renewed partnership will reflect our shared passion to involve and inspire fans and collectors of all ages.
New competitive scenarios in the world of bricks
What remains to be clarified is whether Mattel will clean the exclusive rights on DC characters or will share them with Lego. The press release mentions \
